Dallas Mavericks owner, Mark Cuban, and partners have jumped on board the South African ‘sole train’.

Following its meteoric success in its native country of South Africa, VELDSKOEN® has attracted international attention and investment as it heads towards an incredible journey North of the Equator into the US, Europe, and the UK. It has just been announced that Mark Cuban and his partners are amongst those backing the expansion.

The brand has taken and re-imagined the iconic design for which it is named. The shoes are legendary – worn for some of the most extraordinary journeys in human and African history, they then led to the creation of the desert boot category as we know it today. The stories that have been both written and told about the shoes and those who have worn them are ones that exude passion, optimism, and perseverance. The brand has made it their mission to inspire and empower anyone who desires to take on a similar journey of their own.

The combination of the deep heritage, passionate founders and beautiful shoes has resonated with South Africans and its visitors, but the love for VELDSKOEN® has since migrated well beyond the nation's borders. The shoes have already been spotted being worn by the likes of Prince Harry and Westworld star Thandie Newton, and more celebrities seem to be following the trend.

"Know your business and industry better than anyone else in the world. Love what you do or don't do it." – Mark Cuban

Mark Cuban, a true believer of passion-led brands, is the first major international investor to see the brand's potential and has paved the way for their entry into the US. There has already been a positive reception, both in the States and in the UK – the brand is now beginning to ramp up its international operations.

VELDSKOEN® is the first product released by DORP (Digital Online Retail Products and Platform). DORP is an e-commerce driven and audience building incubator. Founders Ross Zondagh, Nic Latouf and Nick Dreyer are extremely excited about the new partnership and to witness the brand grow. However, there is still nothing more satisfying for them than the incredible stories captured and told by those wearing the shoes – as a brand, this is what they are determined to drive in the years to come as the next chapter for VELDSKOEN® unfolds.