A South African Icon Takes Its Place in History: Veldskoen Honoured at Long March to Freedom

A story that began over 400 years ago has found a permanent place in South Africa’s heritage.

On 7 July 2026, Veldskoen reached a historic milestone with the unveiling of the Veldskoen Plaque at the Long March to Freedom exhibition in Cape Town - a moment that celebrates far more than a shoe.

It celebrates a story of craftsmanship, resilience, innovation and South African identity.

For generations, the veldskoen has been part of the fabric of South African life. Born from practicality and shaped by the hands of skilled makers, this iconic shoe has travelled across landscapes, cultures and communities, becoming a symbol of adaptability, endurance and connection.

Today, that story has been recognised as part of our nation’s shared heritage.

More Than a Shoe. A Story of South Africa.

When Veldskoen was founded in 2016, the brand set out to reimagine one of South Africa’s most recognisable shoes for a modern generation and a global audience.

While preserving the distinctive silhouette and heritage of the traditional veldskoen, Veldskoen introduced bold colours, contemporary styling and a fresh perspective - transforming a historic design into a globally recognised expression of South African creativity.

From local communities to global cities, every pair carries a story of where it comes from: a story of craftsmanship, entrepreneurship and the people who continue to shape South Africa’s future.

The unveiling of the Veldskoen Plaque at Long March to Freedom recognises this remarkable journey and ensures that future generations can connect with a story that stretches from indigenous craftsmanship to modern South African innovation.

As Dali Tambo, CEO of the National Heritage Project Company, owners and operators of Long March to Freedom, explains:

“This recognition is not simply about a shoe. Veldskoen represents a remarkable South African story that spans cultures, generations and communities. By recognising its place in our shared heritage, we are acknowledging the ingenuity, resilience and craftsmanship that have shaped South Africa’s identity and continue to inspire people today.”

Dali Tambo, CEO, National Heritage Project Company

Left: Sarah Haines (Heritage Director, Long March to Freedom), Middle: Calvyn Gilfellan (CEO, Castle of Good Hope), Right: Barbara Sixtus (Marketing and Public Relations Manager, Veldskoen)

Preserving Heritage. Inspiring the Future.

The partnership between Veldskoen and Long March to Freedom arrives at a meaningful moment as the brand reflects on its first decade.

Veldskoen’s journey has always been about more than creating footwear. It is about championing local craftsmanship, supporting South African industry and sharing the stories that define who we are.

As Adrian Moors, Director of Veldskoen, says:

“The Veldskoen story is South Africa’s story, and Veldskoen® proudly embraces the stewardship of one of the country’s most iconic products and enduring cultural stories.”

Adrian Moors, Director, Veldskoen

This commitment to heritage has become central to the Veldskoen® identity - moving beyond product-focused storytelling and embracing the responsibility of preserving and celebrating a piece of South African culture.

Walk Through South Africa’s Story

The Long March to Freedom exhibition is dedicated to preserving and sharing the stories of the leaders, visionaries and ordinary citizens who contributed to South Africa’s journey.

Through its collection of 100 life-size bronze sculptures and immersive educational experiences, the exhibition honours the diverse voices and moments that have shaped our country.

Now, visitors can experience another important chapter in that story: the journey of the veldskoen.

We invite you to visit Long March to Freedom and discover the remarkable 400-year story behind South Africa’s most iconic shoe - from its origins in craftsmanship and tradition to its evolution into a symbol of modern South African ingenuity.

To celebrate this special milestone, simply present your Long March to Freedom ticket at the Veldskoen store in Paarden Eiland, Cape Town, and receive:

Because heritage is not only something we remember.

It is something we carry.

It is something we share.

And sometimes, it is something we walk.