At Veldskoen, we’ve always believed in making bold moves—whether it’s through our iconic shoes or our ability to create campaigns that make people do a double-take. So, when we slapped our name across a prime billboard spot in Johannesburg, we knew it would turn heads. But we didn’t expect what would come next.

Enter Melon Mobile. In a move so cheeky it practically winked at us, they decided our billboard needed a little extra zest—literally. With a sticker slap and the Oh My Sole pun that would make  Kurt Darren proud, they transformed our proud Veldskoen billboard into a shared stage, creating a buzz that might just earn them a Cannes Lion award or at least a solid high-five from us. It was a playful jab, but we’re all about having fun. After all, at Veldskoen, we’re no strangers to creative collab campaigns, just look see our recent hookup with Bomb Squad beer. 

Alas, we weren’t the only ones to get the Melon treatment. Those mischievous Melons had their sights set on other local companies and personalities, too. From Courier Guy to Celeste, and even Faf de Klerk’s new Faffies swimwear line, no one was safe from their punny stickers. Not even Uncle Rassie’s new book escaped unscathed. It was a pun-demic of epic proportions!

So, what does one do when their billboard becomes a Melon Mobile meme? Well, if you’re our co-founder Nick Dreyer, you sip your coffee, smile, and spill the beans on national TV. Click here to watch Nick on SABC3’s Expresso Show where he dished out the details with all the flair of a man who just found out his shoes can talk.

But wait—who exactly is Melon Mobile, and what’s this fruity fuss all about? Picture this: Melon Mobile is 100% digital, meaning you’re always in the driver’s seat of your mobile plan. Build it, change it, choose an Unlimited Plan, manage your account, and if you’re feeling stuck, they’ve got your back. And here’s the juicy part: they’re giving 61 million South Africans a 14-day trial to experience their fully customizable, super flexible mobile network with 5GB of data plus unlimited calls and texts—for free. Yep, free, mahala, as in the last koeksister in the office kitchen.

So, what are you waiting for? Slip into your Veldskoens and put Melon Mobile to the test. Whether you’re strutting down the streets of Jozi or scrolling through your mobile plan options, you deserve nothing less than the best. And while you’re at it, why not do it in a pair of Veldskoen? Trust us—they’re as cheeky as they are comfortable.